The challenge
What is the 75 Soft challenge? Rules, results, and who it's for
75 Soft is the sustainable sister of 75 Hard: for 75 consecutive days you eat well and drink only on social occasions, train for 45 minutes a day (with one active-recovery day a week), drink three liters of water, and read ten pages of any book. That's the whole contract. No two-a-days, no outdoor-workout-in-the-rain clause, no starting over from day one because you missed a checkbox at 11 p.m.
The point isn't that it's easier — it's that it's repeatable. 75 Hard's restart rule turns one bad Tuesday into a failed identity; 75 Soft treats a wobble as a data point and keeps you moving. For most women choosing between the two, the honest question isn't 'how tough am I?' but 'which version will I actually still be doing in week nine?' Finished soft beats abandoned hard, every single time.
The four rules, precisely
One: eat well, and only drink alcohol on genuinely social occasions — a definition you set honestly on day zero, not at 7 p.m. on a Friday. Two: one 45-minute workout daily, any style, with one day a week reserved for active recovery — a walk, stretching, easy yoga. Three: three liters of water a day. Four: ten pages of reading, any book that isn't your phone.
The rules are deliberately interpretable, which is both the gift and the trap. Decide your definitions before day one — what 'eating well' means for you, what counts as social — and write them down. Future-you at a birthday dinner is a motivated lawyer.
What 75 days actually changes
The visible results — steadier energy, better skin, clothes fitting differently, the reading habit you'd been promising yourself since 2019 — arrive gradually and unevenly, which is why the daily photo matters more than the scale. Day-to-day you'll see nothing; day 1 against day 40 is usually the first jaw-drop.
The invisible result is the bigger one: 75 days of kept promises rewires what you believe about yourself. The challenge is a delivery mechanism for self-trust; the water and the pages are almost incidental.
Who should pick Soft over Hard
Pick Soft if you have a job with real hours, a cycle that affects your training week, kids, or a history of all-or-nothing spirals that end in abandoning everything by week three. Pick Hard if you're in a season of life with margin to burn and you specifically want the brutality — some people genuinely do.
What doesn't work is Hard-with-exceptions: the restart rule is the entire mechanism of that version, and negotiating with it quietly converts your challenge into Soft anyway — with extra guilt attached. Choose honestly and own the choice.
Track it like it matters
Seventy-five days of four daily checkboxes plus a photo is exactly the kind of tracking that dies in a notes app by day twelve. The structure needs a home: today's tasks, the streak, the photo ritual, and the day-1-versus-today comparison that keeps you going when motivation dips.
That's what 75 Her is: your challenge as an app — five versions from 75 Soft to 75 Hard, the daily promises you chose, a proof-photo timeline, and cycle-flex that softens the hard days without ever restarting your count. Join the waitlist below and start your day one properly.
The challenge, held properly
75 Her
Five versions from 75 Soft to 75 Hard, daily promises that flex with your cycle, a private proof-photo ritual, and the Day 1 vs Day 75 reveal at the end. Coming to iOS.