Seventy-five days. Her rules.
The challenge that knows whose body it's in.
Pick your version, 75 Soft to 75 Hard. Choose the daily promises you'll keep. Take one proof photo a day. When your cycle changes the week, your challenge flexes with it — and when you miss a day, you come back the next. Nothing breaks.
One email at launch. Nothing else, ever.
Day 19 of 75 · 75 Medium
Today’s non-negotiables
Day 19 of 75 · 75 Medium
Today’s non-negotiables
Day zero
You don't start a challenge. You shape yours.
Five versions of the same 75 days — none of them a punishment, all of them finishable. You pick the one that fits the life you actually live, and you can change it anytime without losing a single day.
75 Soft
The gentle reset women actually finish.
75 Medium
Balanced, steady, real.
75 Hard
The classic, made finishable for real life.
Glow Within
Wellness, skin & calm.
Sugar Free
Kinder to your energy.
Then choose the promises you'll keep every day — one to five:
Firm enough to mean something, kind enough to finish.
Your challenge
Which version is yours?
You can change it anytime.
“Day one or day fifty-one — show up. I've got you.”
Vera · your coach inside the app
Day 23 of 75 · Cycle-flex on
Gentle today
Pre-period window
Reduce friction before the day gets loud. Minimum viable promises — rest can count.
Some weeks you’ll push; some weeks you’ll be gentle.
That’s strength, not slacking. Your 75 doesn’t restart — it flexes.
Day twenty-three
The week your body changes the rules, your plan changes with you.
Tell 75 Her where you are in your cycle — you set the pace, nothing is read or predicted — and today adjusts. Pre-period week? Movement softens to “move gently — rest can count.” High-energy week? You push, because you can.
Your day count doesn't reset and your 75 doesn't shrink. The hard parts flex without restarting anything — that's periodization, the thing coaches already do for athletes, finally built into a challenge.
Day thirty-eight
You missed yesterday. Watch what doesn't happen.
No shattered streak. No march back to day one. You open the app and Vera — your coach, who knows your day, your promises, and your pace — hands you three things: the first action, the smallest version that still counts, and why it protects your 75.
Missing once is not the story. Coming back is the skill — the one this challenge is actually teaching, the one you keep for the rest of your life.
Ask Vera
Day 38I missed a day. What now?
“Not a smaller you. A surer you.”
Your 75 · Day 41
Same mirror. More proof.
Proof timeline
41 of 75 frames
One photo a day — this is the story of you arriving.
Day seventy-five
Seventy-five photos don't lie.
Every day you match your Day 1 frame — same mirror, same light, your first photo ghosted over the camera so the timeline lines up. Day to day you'll see nothing. That's the design. Day 1 against day 40 is where you'll gasp.
On day 75 the app sets the first frame beside the last and builds your timelapse — the proof your mirror couldn't show you and your scale never knew. Private by default. You export it, or nobody ever sees it.
Day 7
Your first kept week. The proof starts feeling real here.
Day 30
The promises stop feeling like a project and start feeling like identity.
Day 75
Not a smaller you. A woman who kept showing up.
Challenge guides
Read before day one
Questions
Before your day one
What is 75 Her?
75 Her is a 75-day challenge app built for women — 75 Hard, rethought around your physiology instead of a drill sergeant's calendar. You pick one of five versions (75 Soft, 75 Medium, 75 Hard, Glow Within, Sugar Free), choose the daily promises you'll keep, take one proof photo a day, and build toward the Day 1 vs Day 75 compare. Vera, your in-app coach, keeps the next step in front of you the whole way.
How is this different from a 75 Hard tracker?
Three ways. There is no restart rule: miss a day and you come back the next — your day count keeps going, nothing breaks. The challenge flexes with your cycle: tell 75 Her where you are in your month and the hard days soften to versions you can actually finish, without shrinking what the 75 means. And you shape the contract yourself: your version, your promises, your check-in rhythm — instead of inheriting a rulebook written for someone else's body.
What are the five versions?
75 Soft — the gentle reset women actually finish. 75 Medium — balanced, steady, real. 75 Hard — the classic, made finishable for real life. Glow Within — wellness, skin and calm. Sugar Free — kinder to your energy. Every version runs the same engine: daily promises, the proof-photo timeline, and Vera in your corner. You can change versions anytime without losing your days.
What does cycle-flex actually do?
You tell the app where you are in your cycle — it never reads your calendar or predicts anything. On a pre-period or low-energy week, your movement promise softens to 'move gently — rest can count,' and the day still counts as kept. On a high-energy week, you push, because you can. Same 75 days, same standard, placed where your body can deliver it.
Are my photos private?
Completely. Your 75 proof photos live on your phone, private by default. Nothing is judged, nothing is uploaded for analysis, and nobody sees the Day 1 vs Day 75 compare or your timelapse unless you export and share it yourself.
When does it launch?
75 Her is in development now, launching on iOS. Leave your email and you'll get exactly one message the day it goes live — no newsletter, no drip campaign.
Early access
Day one is a decision, not a date
Leave your email and you'll hear from us exactly once — the day 75 Her opens on the App Store.